Frederick's journey from a challenging upbringing in Liberty City to becoming a prominent figure in the political landscape there and later in the City of Los Santos was made possible through resiliency. Growing up as a minority in Bohan, Frederick faced relentless racism and bullying, exacerbated by the prevalence of gangs in his neighborhood. Despite these challenges, Frederick's parents; who had endured their own hardships with miscarriages before his birth, selflessly invested in his future - setting money aside for him instead of improving their quality of life.
Determined to break free from the unrelenting cycle, Frederick focused all of his efforts in to his passion for software development. His academia through Vespucci University funded by his parent's money, his marriage to Winona, and the birth of their daughter Diana marked transformative moments in his life. However, tragedy struck with the loss of both his parents and, later, Winona during her time with the military. Frederick was propelled into a state of grief; which led him to put his career on hold entirely to prioritize family, getting by with the inheritance.
The challenges did not end there; 9/11 unfolded, further reshaping Frederick's perspective and inspiring him to contribute to the city's healing. As he navigated through personal loss, he emerged stronger; eventually making significant strides in the political landscapes of both Liberty City, and eventually the City of Los Santos. Through his political efforts and the Coleman Fund, aptly named in honor of his parents, he started to champion the cause of minorities - later, this would become The Coleman LaBelle Fund, honouring co-founder Faith LaBelle's contributions to the Fund. Through his experience, Frederick's story became one of overcoming adversity, finding purpose through his loss; and making an effort towards a more inclusive future in honor of his parents.
In the unfortunate beginning of Faith Labelle's life, marked by her biological parent's opioid addiction and neglect, she faced a challenging childhood development as an autistic individual. Born in Davis, Faith found rebirth after adjusting into her newfound guardians' care at the age of five. Placed under the care of her aunt, Aaliyah Labelle, Faith experienced a shift to Liberty City, where she began to form bonds with what Faith herself would consider her "real family".
Despite bullying and rejection, Faith excelled academically, revealing her intellectual prowess in subjects like the Arts. As Faith navigated the complexity of her identity and battled physical challenges; her determined spirit carried her through adolescence regardless. Specifically, Faith dealt with hardships adapting to her environment as an autistic African-American woman, defining her adolescence as "alienating".
Through adulthood, Faith managed to eventually come to terms with who she wanted to be, leading to her realization of her passion in aesthetic-based work, such as interior design and art. As she balanced her responsibilities as a provider for her family, Faith pursued her dreams, eventually achieving success in the fashion industry.
As a model, Faith's journey was littered with ethical dilemmas, consisting of witnessing blatant racism ensuing in a professional setting, which often was viewed as "acceptable". Due to the negative experiences, Faith developed the brand 'Diversify' to platform those that may be viewed indifferently in the fashion industry. Through the challenge, Faith forged ahead, building Diversify into a platform that challenged the norms of the fashion industry and spoke to a more inclusive future within it.
Josély María Rosélis Beltrán-Martínez is a businesswoman, philanthropist and politician. Martínez was born on the 4th of January of the year 1989 to mother Rosélis Beltrán and Rodrigo Martínez in Bogotá, Colombia. She has two younger siblings named Diego and Rubia, and hails from a wealthy Catholic family of coffee wholesalers.
Martínez' parents intended for her to inherit the family business, due to her being the oldest child. Being the dutiful daughter instilled with the importance of family obligation, Josély attended Universidád de Los Andes, one of Colombia's most prestigious business schools, where she completed her bachelors degree. After that, Martínez came to the United States of America to further her education at ULSA, where she got her masters degree in Business Administration. In Los Santos, Josély made her comeup in the fashion and hospitality industries through several ventures; most significantly her ownership of the Santo Capra fashion brand as well as her position as the owner of the Great Western Club & Golf Society.
Being a devoted Catholic, Martínez used her influence and business venues to promote and raise funds for her favorite charities throughout the course of her career. Her crown achievement in the realm of philanthropy was the famous fundraiser in 2023 at the Great Western Club & Golf Society, when she raised ten million dollars for The Coleman LaBelle Fund of which she has been a proud ambassador ever since.
Martínez sold her venues and ran for a seat on the Los Santos City Council during the 2024 elections, dedicating her life to public service after a successful business career. She currently is the Councilwoman for the city's Northern District and the Council's Presiding Officer — while continuing her charity work through her involvement with The Coleman LaBelle Fund.
Thiago Athanas is a passionate chef, entrepreneur, and culinary innovator, known for his creativity and dedication to his craft. Born on August 27th, 1987, in Chicago’s vibrant Greektown neighborhood, Thiago was raised in a family deeply rooted in the culinary world. Growing up above his father’s deli, Delphi Deli, he developed a love for food from an early age, spending countless hours cooking alongside his parents. His mother’s volunteer work at local soup kitchens left a lasting impression on him, instilling the values of compassion and community service.
After earning a scholarship to The Culinary Institute of America, Thiago built a successful career in the food industry, eventually moving to Los Santos, San Andreas in 2023. Today, he owns and operates VIENDEMORTE, an exclusive bar he co-founded with his business partner, Allison Cox. The establishment is poised to become an up-and-coming destination, promising a high-end experience with expertly crafted cocktails and a menu of bold, innovative dishes that showcase Thiago’s diverse culinary background.
In his free time, Thiago is dedicated to giving back to his community. He volunteers as a chef at the Sacred Heart Shelter for the homeless, continuing the tradition of service instilled in him by his mother. Additionally, he is an active supporter of the Coleman LaBelle Fund, aligning himself with its mission of "Building a better world, through clear actions, inclusive impact, and honesty." His commitment to both his craft and his community has earned him respect as a leader both in the kitchen and beyond.
He now dedicates himself to two focal points of the Fund's encompassing mission, primarily Food Security and Aid & Relief Provisions. Through both his position within the Fund, and his business VIENDEMORTE, he promotes sustainable agriculture and local-sourcing, and puts food waste to good use, in not wasting it at all - rather instead using it to help those in need.
Natalia Cashesegra, born May 11th 1988 and raised by a middle-classed Catholic family, in the heart of Venice, Italy. Natalia’s journey begun with her family run business to which she gave up much of her teenage years and education to ensure her fathers business remained afloat, some could say quite literally. What better place to operate watercraft tours then in the heart of Venice? Sadly, competition like any market is tough, which ultimately lead to some financial and relationship challenges, Natalia's Journey at the then age of 21 took a turn for the better; An opportunity of a lifetime to fly over to the USA along with her sister was in reach, and a risk she would not regret.
Natalia's world was now her Oyster, she was not used to the opportunities now available in arms reach, revealing even more so her underlying passion to become something, someone. With Natalia's experience and love for business already, she took on a management role within Magnolia Records to up-skill herself even more so, and to learn from others in the business sector hands on, this ultimately gave Natalia the opportunity to purchase her first business, Soak n’ Spoke Watercraft Rentals on the Del Perro Pier.
Business would bloom, partnerships would bind. Natalia would then lead on to become the CEO of Green Queen, an Employment Agency network in partnership with many other businesses across Los Santos, including her fiancés new Club Royale. Notably Green Queen also provides services ranging from Entertainment to hospitality and travel for private bookings and as well as it’s proud special partnerships with Child Protective Services & the Port of Los Santos.
Natalia's partnership with Child Protective Services would pave the way for her to help more in the City of Los Santos, after meeting many inspiring people along her journey, this was a turning point to which the Coleman Labelle Fund came into her life – Natalia would be able to make a difference, not only that, but is directly aligned with her companies agenda too, her existing partners and potential partners would all benefit from this circle of hope.